Chip Kelly Is Already Two Steps Ahead Of NFL Defenses

In his Sunday training camp rundown, Sheil Kapadia mentioned one play the Eagles ran that caught my eye:

The Eagles run what initially seems like a read-option play, but instead of taking off, Vick unleashes a pass to McCoy, who is out wide.

It's just one small play in a whole day of practice, but the implications are much greater—it shows that Chip Kelly is a couple steps ahead of the NFL defenses he's facing. Opposing coaches have been studying up on the zone read, trying to get a handle on stopping it before it expands even more widely this season. Last week, Chris Brown wrote a fantastic piece on that quest, as did Greg Bedard—who had Stanford's Derek Mason take him through the learning process NFL coordinators are facing.

If you read those articles, you'll understand the difficulty inherent in facing an offense capable of running the read option. You'll also see suggestions that NFL defenses can catch up if they adopt the "scrape-exchange" and other policies that expert college teams have worked on. But while coaches are trying to teach their defenders how to fight back, Kelly is bringing in a host of new ideas from the college level, most notably turning the "regular" zone read we've already seen from Robert Griffin III and Colin Kaepernick into a triple option attack.

Brown wrote about these variations back in 2009. He described how the triple option off the zone read is easy to do with a third runner in the backfield, but also how bubble screens and other pass options can be even more deadly and unpredictable way to keep the defense honest. Here's Fishduck on Kelly's use of the bubble screen: 

Most of what Fishduck talks about in the related article is using the bubble screen as a constraint play to keep the defense honest. Many times, the read is taking place before the snap, and the zone read is little more than a play-action pass. But other times, as in 1:40 in the video, the quarterback is reading two defenders. After pulling the ball based on the defensive end crashing down, he sees the outside linebacker coming at him too. Instead of taking a loss, the quarterback has a third option to throw a quick bubble pass.

Kelly actually talks about that exact play in this video (at 2:15) with Urban Meyer:

The key, as you learn from Fishduck above, is that a third pass option added to the zone read makes it that much harder to defend. The defense can't load defenders into the box without the quarterback making an easy switch to the outside pass (without even needing to audible). Moreover, even if they execute the scrape-exchange properly and get a defender on the quarterback keeper, he still has an option to throw. 

Nothing about this is fool-proof, and a sound defense can slow down the triple option threat (or keep it to dink-and-dunk down the field). But NFL teams still trying to catch up to last year's version of the zone read are going to be falling down if they don't adjust to what Kelly is adding on to it.

Also: Buy the Eagles Almanac 2013 if you haven't already! 

Eagles Almanac 2013 PDF On Sale Now!

If you missed out on the Kickstarter pre-ordering process, now's your chance to get the Eagles Almanac 2013! Stuffed to the brim with nearly 100 pages of pure Eagles content, the Almanac tells you everything you didn't know you needed to know about Chip Kelly and the future of the team. Download it now for just $10. 

And check back soon for the paperback copy to go on sale.

The Absentee Blogger

I've gotten a few notes asking why there hasn't been new content up here. I apologize, but recently I've barely had enough time to keep up with day-to-day Eagles news, let alone comment on it. My day job has been busy and what free time I do have is going into the Eagles Almanac that many of you lovely readers pre-ordered.

(By the way, if you missed the Kickstarter, throw us your name and email here and we'll let you know when the book is available for regular purchase.

While there's not much real news to speak of right now (fake controversies aside), you can still get your summer fix plenty of other places in the blogosphere. I don't need to tell you about the work Tommy does day in and out. BGN covers everything and Brent can feed your number-crunching fix. Meanwhile, Sheil and Tim are tag-teaming my personal favorite one-stop-shopping over at Birds 24/7.

See you soon.

Last Chance to Pre-Order the Eagles Almanac

I know it's been quiet around these parts as ​I've been swamped at my real job. Just wanted to mention one last time about the Eagles Almanac. This is the last week you can pre-order the book. We will put the it up for normal sale later in the summer, but only those folks who pre-order can ensure that they get their copy before training camp begins. Plus, there are bonus extras that are only available through a Kickstarter pledge.

Get your order in now!​

If You Only Read One Eagles Practice Recap

It should be this one by Sheil Kapadia:

We begin to see the new play-call structure. Offensive coordinator Pat Shurmur stands on the sideline with a walkie-talkie and calls the play into the quarterback’s helmet. But before each snap, every offensive player looks over to the sideline. An offensive assistant plays the role of third-base coach and runs through a variety of hand signals that relay personnel grouping and formation.

One second, he looks like he’s hula dancing. The next second, he’s a bear that’s clawing at his target. This is the system that Brent Celek said is going to change the league?

Eagles Almanac 2013 Update!

Thanks to all 220 people who have already backed our second annual edition of the Eagles Almanac -- we've reached our fundraising goal already!​

But we know many more Eagles fans are still out there who would love the book. There are only 19 days left to jump in and pre-order your copy to ensure that you get it before training camp. And if you've already ordered yours, make sure to tell friends and family who would like it too!

More on Chip Kelly and Versatility

In honor of the Eagles Almanac kickstarter (pre-order your copy now!), Derek Sarley got back in the saddle to write about Chip Kelly, Eagles, Versatility or Something Like That:

When Reid’s offense didn’t work, it was usually for one of two reasons. Either the pressure was overwhelming his offensive line – giving the QB no time to hit those big plays – or the defense was playing sound, “contain-y” football and his guys just couldn’t execute the short/mid-range game consistently enough to sustain drives.

Chip will have his own challenges to solve – number one being that no one’s going to give him a six-man box to whale away at for more than a couple of plays before they change things up. (At the NFL level, every team has enough speed to do more than sit back and hope.)

It’s this realization, I believe, that’s driving Chip’s desire for versatility. He doesn’t need guys who can add “bonus plays” to his regular offense – he needs guys who can force the defense to let him run his regular offense, even when that’s the last thing the defense wants to do.

Great stuff as always.

The Herr-Dawg Prepares to Move Inside

Todd Herremans doesn't seem to mind his presumed move back to guard. From Jordan Raanan:​

"They don't spend the fourth overall pick on a kid and not have him come and play tackle," said Herremans, who received a text from general manager Howie Roseman and a phone call from coach Chip Kelly after the pick. "One of the things that has always been big for me is my versatility and being able to play other places. I'm sure they'll probably bump me down to guard and see how everything else works out."

And this quote was buried, but also interesting:

"I was prepared to play tackle, I was prepared to play guard," Herremans said. "I think I can probably steal a few more years at guard, but I still think I have three or four really good years of football left."

See also: The Book of Love According to Herr-Dawg