Game Rewind: 15 Screenshots From the First 15 Minutes of the Chip Kelly Era

On Monday, before the Eagles' opener, I downplayed the notion that the Eagles would be able to put many wins together this season, noting that what we're really looking for is a season like Andy Reid's foundation-building 1999. I WAS WRONG.

Well, at least I was wrong about the team's potential to win games this season. Looks like the offense Kelly brings may be good enough to be more competitive more quickly than I expected. Not to mention exciting. I'm riding high off that win, especially the first quarter that became one glorious offensive wet dream.

Still, I'd caution against reading too much into Monday's game. Not only was the offense new, the defense was also unexpectedly shifty. That's a positive development from their listless preseason performance, but as the game wore on Washington adapted to Billy Davis' schemes (and he backed off some). Some flaws were exposed and others soon will be by opposing coordinators now getting a fresh look at Eagles tape. Without the Redskins' early turnovers, the Eagles might not have gone home as happy.

Because the game turned out to be so long, and the coaches' tape isn't up yet, I only managed to re-watch the first 15 minutes of the game. Here are 15 screenshots from that giddy first quarter... (Click to embiggen)

Most of what I want to highlight are variations on the zone read play Kelly loves to call. Below is one where Vick appears to be reading the slot corner. When he stays home to guard against the bubble screen, McCoy gets the handoff up the middle. Also note, the blue block is Lane Johnson, firing up to the second level after lining up on the right next to Jason Peters. Freezing one defender and then running Shady behind two tackles like Johnson and Peters is frightening:

Similar play below. Again, Vick is reading the slot corner (#26). Washington had that corner come on the blitz a few times, including this one. Reading him is a perfect counter. Vick fakes the hand off and throws a quick bubble screen to DeSean:

Then the Eagles take the above concept and add another option for Vick -- a pop pass to the tight end over the middle. Now he's reading the middle linebacker London Fletcher (#59) in addition to freezing the rest of the right side of the defense via the bubble screen threat (which he may change to given pre-snap read). When Fletcher turns to pick up Brent Celek, Vick hands it off to McCoy:

Like any other running play, success is contingent on the men up front maintaining their blocks. But because of the passing options, by the time McCoy gets to the second level, there's no one there to meet him. London Fletcher, with four Pro Bowls, 15 years of experience, and over 1300 career tackles, has taken himself out of the play:

Later we see essentially the same play run to the right. This time, Fletcher takes a step forward, looking at McCoy. Vick throws to a wide-open Ertz instead, picking up an easy first down:

Below is another zone read where Vick is either reading the LB or the DT. I highlighted the former, but it depends who you think Celek is trying to block. Either way the threat of the QB keeper makes it devastating when he actually hands off to McCoy -- who follows a pulling Jason Kelce into a hole manned by the unbalanced line of Peters and Johnson on the right:

The Eagles didn't play much defense in the first quarter, but here's one play we can take a quick break for. The Redskins execute a great screen. They manage to get Alfred Morris the ball with three linemen poised to crush Mychal Kendricks and anyone else. But Kendricks, showing this may be a breakout season, dodges two of them and makes a textbook open field tackle:

One problem I kept noticing was Vick being indecisive on what should be quick reads. Here the pre-snap read is clearly going to indicate throwing the bubble screen right away. Only one of the three DBs to the bottom is within 10 yards of the line of scrimmage:

Vick should throw this ball immediately in the screenshot below. DeSean is open and Avant is just beginning to engage the first DB:

Instead, Vick holds on to the ball and sprints out. This brings pressure on himself and allows the safety to come down. But worst of all, he's letting Avant block downfield for a couple of seconds before the pass is thrown. The referees called an easy offensive pass interference on this one:

Vick also needs to make quicker decisions under pressure. Below he has a free rusher in his face and instead of dumping the ball off to an outlet receiver (or just throwing it at their feet), he freezes and takes a dumb sack:

Alright, now check out the play below. It's another zone read sweep where Vick is reading the defensive tackle. He sees the DT crash down, so he pulls the ball and runs upfield. Todd Herremans springs to the next level to block the linebacker, while Brent Celek (obscured) tries to cut block his man:

Some people speculated during the live game that Vick ran head first into the scrape-exchange. But really this is just a simple execution problem. Celek's cut block is awful but slows down his man. It's Herremans who totally whiffs on the linebacker, leaving Vick exposed. Note, Vick probably would have had better luck running to the sideline instead of cutting back inside:

One of Vick's sacks came when Herremans and Johnson had some kind of blocking miscommunication. Herremans blocked down on the defensive tackle while Johnson eyed the blitzing linebacker. Neither of them picked up Ryan Kerrigan:

Before even helping Vick up, the rookie turned to Herremans to hash things out:

Chip Kelly Is Already Two Steps Ahead Of NFL Defenses

In his Sunday training camp rundown, Sheil Kapadia mentioned one play the Eagles ran that caught my eye:

The Eagles run what initially seems like a read-option play, but instead of taking off, Vick unleashes a pass to McCoy, who is out wide.

It's just one small play in a whole day of practice, but the implications are much greater—it shows that Chip Kelly is a couple steps ahead of the NFL defenses he's facing. Opposing coaches have been studying up on the zone read, trying to get a handle on stopping it before it expands even more widely this season. Last week, Chris Brown wrote a fantastic piece on that quest, as did Greg Bedard—who had Stanford's Derek Mason take him through the learning process NFL coordinators are facing.

If you read those articles, you'll understand the difficulty inherent in facing an offense capable of running the read option. You'll also see suggestions that NFL defenses can catch up if they adopt the "scrape-exchange" and other policies that expert college teams have worked on. But while coaches are trying to teach their defenders how to fight back, Kelly is bringing in a host of new ideas from the college level, most notably turning the "regular" zone read we've already seen from Robert Griffin III and Colin Kaepernick into a triple option attack.

Brown wrote about these variations back in 2009. He described how the triple option off the zone read is easy to do with a third runner in the backfield, but also how bubble screens and other pass options can be even more deadly and unpredictable way to keep the defense honest. Here's Fishduck on Kelly's use of the bubble screen: 

Most of what Fishduck talks about in the related article is using the bubble screen as a constraint play to keep the defense honest. Many times, the read is taking place before the snap, and the zone read is little more than a play-action pass. But other times, as in 1:40 in the video, the quarterback is reading two defenders. After pulling the ball based on the defensive end crashing down, he sees the outside linebacker coming at him too. Instead of taking a loss, the quarterback has a third option to throw a quick bubble pass.

Kelly actually talks about that exact play in this video (at 2:15) with Urban Meyer:

The key, as you learn from Fishduck above, is that a third pass option added to the zone read makes it that much harder to defend. The defense can't load defenders into the box without the quarterback making an easy switch to the outside pass (without even needing to audible). Moreover, even if they execute the scrape-exchange properly and get a defender on the quarterback keeper, he still has an option to throw. 

Nothing about this is fool-proof, and a sound defense can slow down the triple option threat (or keep it to dink-and-dunk down the field). But NFL teams still trying to catch up to last year's version of the zone read are going to be falling down if they don't adjust to what Kelly is adding on to it.

Also: Buy the Eagles Almanac 2013 if you haven't already!